IRWINDALE, CA - Consumer Packaged Goods veteran Dan Redfern is joining Ready Pac Foods as its new Chief Financial Officer.
Redfern will be responsible for overseeing Ready Pac’s financial goals and objectives, financial planning, record-keeping, and company reporting. He will report to CEO Tony Sarsam as he assists management with all matters relating to budget management, cost benefit analysis, forecasting needs, and securing new funding, according to a press release.
“Dan’s track record of more than 30 years of strategic planning, extensive knowledge of financial operations, and collaborative leadership makes him an excellent partner to have at the table,” said Sarsam. “I am thrilled to welcome Dan and look forward to the immense amount of experience he has to offer to help grow our business.”
Redfern has a significant track record for improving the bottom line across various industries, including Consumer Packaged Goods, Finance, and Consulting.
Prior to joining Ready Pac, Redfern served as CFO for Pop Chips, Inc., where he developed operating plans, implemented KPIs, and improved company gross margins by 10 points. During his time at Circle Foods/Tyson Foods, he managed large capital projects and drove a $9 million EBITDA turnaround within one year of his time at the company. Lastly, his accomplishments at PepsiCo include re-engineering a “go-to market” strategy and leading a business turnaround initiative of the PBG operating division, which led to increased market share and unprecedented profits.
Redfern will be based in the Irwindale, CA headquarters.
