Robinson Fresh Launches ‘Hail to Kale’ Promotion on National Kale Day
- by Jordan Okumura
EDEN PRAIRIE, MN - Robinson Fresh has launched a new interactive and promotional marketing campaign, dubbed 'Hail to Kale,' to help retailers educate and engage with their consumers as National Kale Day kicks off this week.
As the exclusive marketer of Glory Foods® bagged kale greens, Robinson Fresh is encouraging retailers to ‘Hail to Kale’ in their stores on October 1. The company will provide participating retailers with Glory Foods® branded point-of-sale posters and social media templates in order to drive retail sales and brand awareness. POS materials, for example, ask consumers to share their “royal portrait” on Facebook, Twitter, and Instagram with #hailtokale.
Annual retail sales for this trending superfood have grown more than 450% since 2010, according to a press release.
Robinson Fresh will also promote National Kale Day and the Glory Foods® brand on LinkedIn and Twitter at @WeSpeakFresh in order to build consumer awareness of the holiday and provide information about kale’s benefits, as seen in the company’s consumer and commodity insights page.