VANCOUVER, BC - On the heels of its recent reintroduction of a beloved offering, RPE has more news to share, as it has announced that it will be exhibiting at the Canadian Produce Marketing Association (CPMA) Trade Show and Convention for the first time.
“We are off-the-charts enthusiastic about bringing retail solutions to Canada for the first time while featuring our high-performing, category-leading brands,” said RPE Vice President of Business Development Drew Callaghan. “RPE distinguishes itself with a full solution model supplying high-quality potatoes and onions 52 weeks a year across all sizes—organic and conventional—in all colors and formats.”
RPE’s portfolio includes numerous differentiation opportunities for ambitious regional and national Canadian retailers aspiring to grow their categories, according to a release. Some of the on-shelf differentiations the company will be showcasing include:
- Tasteful Selections® 3-pound Mesh Pillow Pack baby potato line-up of Honey Gold® signature flavor, Ruby Sensation® red potatoes, and a Sunburst Blend® 2-color option
- Innovative culinary product from Tasteful Selections: Potatoes Your Way, available in two broad-appeal flavors—Garlic Parsley and Zesty Italian Herb. Potatoes Your Way emphasizes meal prep convenience and eco-conscious sustainability
- A 52-week organic potatoes solution—for baby potatoes and A size—powered by expansive, certified partner grower acreage, a crucial opportunity for increased consumer consumption
- Various conventional commodity potato offerings are available in bulk, in 3, 5, and 10 lb pack sizes. Russet, red, and yellow potatoes are available in all four size formats
The supplier has established diverse geographic grower partnerships that enable it to source, pack, and distribute conventional and organic Canada-grown commodity and specialty potatoes to Canadian retailers.
“By expanding our supply base and logistics capabilities into Canada, our customers have more flexibility and diversity of supplies,” Callaghan noted, “as well as shorter distances in the supply chain to get potatoes and onions to the shelf.”
Click here to read more about RPE’s showcase.
CPMA attendees will find RPE representatives in booth #1617.
