<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Bancroft, WI-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">01/07/13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>RPE has imported a new name to their brand- Old Oak Farms. This will be the main community brand for the company moving forward and will be universally available this year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/rpe010713body.jpg" alt="images010713" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Including all standard varieties of potatoes and onions, Old Oak Farms is a complete brand. The line includes russet, gold, red, jumbo russet and fingerling potatoes, as well as traditional Idaho russet potatoes and a full line of onions. The new packaging is constructed to help the consumer make purchasing decisions by implementing color coding that determines sizing and assorted differences while also channeling flavor and usage information.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The new brand highlights the focus on farmers who grow RPE’s produce. Each bag has a photo and a quote from one of the main people responsible for producing that specific variety. These stories help draw the connection between the consumer and the farmer, and brings the excitement of the growers to light.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “We wanted to create comprehensive branding that would be really impactful for retailers; something their consumers would find attractive and helpful in making purchase decisions,” says Russell Wysocki, President and CEO of RPE. “As a multigenerational company, our families live and work on the land where we grow our produce. We wanted to tell the story of our farmers. We are fortunate to work with some of the best growers in the industry, and we want consumers to be able to get a sense of the same passion we see from our farmers every day, as well as understand where their food is coming from.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">According to a news release, Old Oak Farms was created as a resolution for retailers looking for consistent, consumer-friendly packaging in the potato and onion categories. Flavor profiles, usage, and nutritional facts are featured on the front of the pack, while cooking information, kitchen tips and recipes, are listed on the back. The consumer website with recipes and preparation videos has also been launched.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.oldoakfarms.com" target="_new"> RPE </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
