SenaReider Change of Ownership and Expansion


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Fri. December 13th, 2013 - by Jordan Okumura-Wright

<p>With renewed focus following a change of ownership and an expansion from California to Texas and Florida, ad agency SenaReider is now poised to take on edgy creative projects. The company has a 33-year history of "breaking through the clutter" for brands including Del Monte Fresh Produce, Bird's Eye Foods, 24 Hour Fitness, and The North Face.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“Although we take what we do very seriously, we don’t take ourselves too seriously,” Explains SenaReider’s president and COO, Chris Bodmann. “We’ve found that this attitude helps foster a creative environment for our team to work in. Fun begets fun! And consumers love to engage with fun marketing that feels more like entertainment than a sales pitch.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The company specializes in digital and social media but prides itself on being a full-service branding and marketing firm, able to deliver work in any medium, from print to broadcast, from trade PR to consumer promotions.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Earlier this year, advocacy marketing firm Interlex Communications acquired the 33-year-old SenaReider agency from its original owner and co-founder Lou Sena.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Since that time, Interlex Communications has allowed SenaReider to grow independently under the guidance and leadership of Heather Ruiz. In a recent press release, Ruiz explained that SenaReider seeks to partner with companies that are not afraid to push the envelope with quirky, funny, and edgy creative endeavors.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"The timing is perfect given the current media-saturated environment to work with clients to make creative that truly gets attention and response from consumers," said Ruiz.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Originally based in California, SenaReider is now headquartered in San Antonio, Texas with offices in California and Florida.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.SenaReider.com" target="_new"> SenaReider </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">