Sev-Rend Now Producing Clip Wire for High Value and Cost Savings; Brittnie Hammack Shares


Thu. March 27th, 2025 - by Jordan Okumura-Wright

COLLINSVILLE, IL - Every dollar counts in fresh produce, and many companies are answering the call to generate more value in this arena across fresh produce this year. Sev-Rend is continuing to innovate in this space and is now manufacturing clip wire at its Collinsville, Illinois, headquarters.

Brittnie Hammack, Director of Marketing, Sev-Rend

“Bringing clip wire production in-house strengthens our ability to provide reliable, cost-effective solutions while reinforcing our commitment to American manufacturing and sustainability,” said Brittnie Hammack, Director of Marketing. “Our wire is specifically designed for net bag closures, seamlessly integrating with our netting and tags. These solutions are ideal for a wide range of fresh produce such as onions, potatoes, garlic, apples, citrus, and ginger.

Sev-Rend’s clip wire is manufactured from 100 percent domestically sourced steel and is available in zinc, copper, and tin coatings and multiple sizes to meet industry needs.

Sev-Rend is continuing to innovate in this space and is now manufacturing clip wire at its Collinsville, Illinois, headquarters

“Producing locally also supports the U.S. economy and reduces environmental impact, cuts costs, and avoids tariffs while ensuring faster lead times and superior quality control,” Brittnie adds. “We are reducing supply chain risk for our tag and netting customers. Until now, nearly all clipper wire used in the U.S. came from a single source in the EU. Our main steel supplier is in-state now, which we really like!”

Sev-Rend’s clip wire is available to customers in North America, including the United States, Canada, and Mexico.

I asked Brittnie to describe Sev-Rend’s mission and vision for bringing innovative and cost-effective solutions for its customers, and she opens the door to new opportunities.

“For owners and shed operators, Sev-Rend is looking out for their business on materials, costs, and run-ability on existing equipment. There’s a lot of over-promising and concern for what retailers want from the packers. We stay focused on keeping costs down and run speeds up,” she expresses. “For sales and marketing teams and our produce customers, we stay current on retailer packaging guidelines and provide the data to support their proposals. Most retailers are ambitious in their packaging and timelines. It’s a challenge if you're supplying 15 different grocers to know and comply on the packaging. We’re on call to answer questions in the moment and help.”

Sev-Rend’s clip wire is manufactured from 100 percent domestically sourced steel and is available in zinc, copper, and tin coatings and multiple sizes to meet industry needs

At the end and beginning of each day, Sev-Rend’s vision is to be one of its customers' most respected suppliers.

“We have a team that’s really into this idea. To us, it means that if a business owner has an emergency at 5:15 p.m. on a Friday evening after everyone’s gone home and can only make one call, we want to be that call. Every time,” Brittnie concludes.

Having a leading provider of high-performance packaging solutions in your corner is key. And Sev-Rend is helping to elevate this space.