SiCar Farms Continues Growth Strategy; More Volume and Variety Available
- by Jordan Okumura
COLIMA, MX - SiCar Farms is expanding its product line and production. In its latest move, the company has taken steps to extend into a variety of key produce items, following a 100-acre shadehouse Roma tomato expansion earlier this year.
“With over 25 years of growing and marketing limes, we are able to apply our same expertise as a grower and vertically integrated supplier to many other products our customers are seeking,” Luis Gudino, CEO of SiCar, explained in a press release.
Over the past three years, SiCar Farms has added mangos, papayas, coconuts, and organics to its repertoire, all sourced from Colima, Veracruz, Jalisco, and Michoacán on company-operated farms. Jackfruit, a huge round fruit producing many different flavors, is the latest to the lineup. Consumers tasting it for the first time report flavors similar to banana, pineapple, mango, guava, orange, and strawberry. SiCar’s expanded product line will be marketed under the SiCar Farms brand alongside its primary lime LimexSicar brand.
Additionally, the company's production expansion is in the first of three stages to be completed by 2018, giving SiCar approximately 275 acres of shade house for Roma, round, and grape tomatoes as well as a high-tech packinghouse. The company also has expanded acreage of fresh pineapple by adding 400 new acres and plans to add to this to supplement production for year round supply.
“Customers become comfortable with a label and with service level,” Gudino continued, according to the release. “It’s time consuming and costly to have to switch suppliers. Our efforts in expanding our line concentrate on providing more variety and more convenience to our customers – giving them the ability to source more products from the SiCar system they already know and trust.”
The goal of the expansion is to enable SiCar to offer even more to customers including consistent, reliable sourcing through a wider array of products.
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