GRAND RAPIDS, MI - Food solutions company SpartanNash® announced that Jason Ulichnie has been named Vice President, OwnBrands Marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development, and brand equity of SpartanNash OwnBrands – including Our Family®, Fresh and Finest™ by Our Family, and Finest Reserve™ by Our Family – for Company-operated stores and wholesale customers.
Bringing nearly 20 years of retail and restaurant industry experience at Schnuck® Markets, Inc. and Brinker International®, Ulichnie will also manage product innovation, pricing and promotions, forecasting, and sourcing, working cross-functionally to enhance the OwnBrands portfolio and elevate brand presence.
"As we continue to take our brand-building to the next level, Jason will be an important addition to our Marketing leadership team," said SpartanNash Senior Vice President and Chief Marketing Officer Erin Storm in the recent release. "His knowledge in leading category transformation to drive profitable growth and culinary innovation will benefit our independent retail customers as well as our Family Fare®, Martin's Super Markets, and D&W® Fresh Market shoppers."
Ulichnie previously served as Vice President, Merchandising, Own Brands for Schnuck Markets, Inc., a privately held supermarket chain based in St. Louis. He also served in senior leadership roles at Southeastern Grocers ®, Walmart®, and Brinker International, the casual dining company that owns, operates, and franchises Chili's® Grill & Bar and Maggiano's Little Italy® restaurants.
Ulichnie earned his bachelor's degree in business administration from the University of North Texas and his MBA from the University of Texas at Dallas.
