NOGALES, AZ - After making an impressive debut last mango season, Jaguar Mango is back and making its way to retailers nationwide. Splendid By Porvenir has announced the rollout of its Save the Jaguar program, with supplies of Jaguar mangoes expected to be available by mid-March.
"No doubt, this marks the kickoff of a major project,” shared Daniel Ibarra, President of Splendid By Porvenir. “Personally, I am a big wildlife fan and I understand how crucial these efforts are to keeping ecosystems thriving. Because of our involvement in this program, I was updated on the particular protected area which I did not know much about until now, and I am happy to say how proud I am to support it."
Save the Jaguar is a social responsibility campaign focused on jaguar conservation in North America. At the end of January, the company kicked off the second phase of the campaign by making the first donation toward the jaguar conservation program led by three non-profit organizations: Animal Karma, Proyecto Jaguar, and the protected area Meseta de Cacaxtla.
The funds donated will go toward population counts, registrations, and fitting GPS collars on the jaguars to monitor and track them in the area, ensuring their care and protection, a press release explained.
The mango provider’s officials met with non-profit organizations in Sinaloa, Mexico, to discuss the Save the Jaguar program and make its first official donation toward jaguar conservation efforts in Sinaloa.
“People link jaguars with the jungles of southern Mexico, Central, and South America, but an environment like this in Northern Sinaloa is loaded with various feline species,” added Rodrigo Nuñez, Director of Proyecto Jaguar. “Not too long ago, there were doubts about the existence of jaguars in Sinaloa, but thanks to everyone's efforts, we have spotted a significant population, kickstarting our conservation program."
Backed by the success of Jaguar mangos, Splendid was able to make a donation toward the "Jaguar Conservation Program" in Meseta de Cacaxtla, a protected area located in the Northwest of Mexico, Sinaloa, spanning 123 thousand acres and currently home to an active population of 11 jaguars. Given its strategic location, Meseta de Cacaxtla acts as a natural bridge for the species and its repopulation in northern Mexico and southern United States, the release noted.
We applaud this unique effort to drive produce consumption while supporting the diversity of our planet!