Starbucks Cold-Pressed Brand Evolution Fresh Introduces Fruit & Veggie Juices

Tue. April 21st, 2015 - by Melissa De Leon Chavez

SEATTLE, WA - Starbucks’ cold-pressed juice brand Evolution Fresh is introducing a new line starring fruits and veggies to its 42-flavor repertoire.

Jeff Hansberry, President of Evolution Fresh “We know people are looking for ways to add more fruits and vegetables to their diets,” Jeff Hansberry, President of Evolution Fresh, said. “As the demand for cold-pressed juice continues to grow, we’re launching our new line of fruit and vegetable juice blends and smoothies as an easy way to experience the taste and nutrition of Evolution Fresh cold-pressed juices. The new sizes provide an easy way to boost the nutrients in a meal or a snack and add more fruits and vegetables into a daily diet.”

The new line includes one current flavor plus five new ones, all of which will be available for purchase on retail shelves nationwide before Summer kicks in, according to a press release.

The company has spent two years developing this new 11 oz bottle line, with each recipe unique to Evolution Fresh and focused on delivering a cup of the daily recommended fruit and vegetable content without any kind of sweeteners or additives.

While the line includes current green hit Essential Vegetable, other new veggie and fruit-centric flavors include:

  • Green Devotion™: A mix of celery, cucumber, spinach, romaine lettuce, and kale with a splash of lemon and parsley. Each bottle contains 160 percent of the daily value of vitamin K, with 8 grams of naturally occurring sugar.
  • Emerald Greens™: Cucumber and crisp apples blended with spinach, romaine lettuce, kale, and a squeeze of both lime and lemon. Each bottle contains 120 percent of the daily value for vitamin K, with 14 grams of naturally occurring sugar.
  • Green Grove: Orange, mango, crisp apple and pineapple are combined with cucumber, spinach, romaine lettuce, and kale to create a good source of A and C Vitamins.
  • Berry Beet: Apple, mangos and a blend of strawberries, blueberries, and raspberries create a deep red. Fresh Evolution also added hydrating coconut water, beets, black raspberries, and cherries.
  • Mango Green: What the company calls a “tropical fruit smoothie” is a blend of juices and purees of mango, orange, apple, cucumber, acerola cherries and coconut water. Not to leave out veggies, spinach, romaine lettuce, and kale are also in the mix. All together the combination creates a strong source of potassium as well as of vitamins A and C.

The new varieties listed above are reportedly available at a suggested retail price range of $3.99 to $4.79 at grocery stores nationwide.

Evolution Fresh