Starbucks Joins the Kale Trend with Its Newest Menu Options


Fri. April 3rd, 2015 - by Melissa De Leon Chavez

SEATTLE, WA - No secret that today’s consumption trends, which are harnessing a major health kick, often include kale. And Starbucks, a leader in taking and making trends, has announced its attention to join the movement.

Starbucks New Smoothies

According to Fox News, the company has added Kale to a list of new flavors for its Evolution Fresh Smoothies.

Jeff Hansberry, President of Evolution Fresh "They are free from artificial sweeteners or fillers, just a unique, wholesome snack or beverage," Jeff Hansberry, President of Evolution Fresh, Starbucks' cold-pressed juice brand, said in a press release. "We’ve been testing in select stores since last year, and our partners have shared extremely positive feedback."

And that is not the only produce-driven splash Starbucks is adding. According to the Fox News report, the company usually associated with coffee enthusiasts will also offer a veggie-based smoothie mix called Sweet Greens, as well as strawberry or mango smoothies.

Each new beverage can be customized by consumers, including additional fruits and (of course) more kale.

These produce-packed, kale-included smoothies can now be purchased at any of the more than 4,000 Starbucks shops across the nation.

Starbucks