Stemilt has kicked off harvest on its California cherries near Bakersfield. The company is presently picking Brooks and Coral, both in good volumes, with Tulare, Rainier, Bing, and others to follow. Peak season runs from May 13th to June 1st, which means the company will have promotable volumes of cherries for Memorial Day. Stemilt has grower centric POS signage and pop-up display bins to help promote cherries this year. The company will also start packing cherries in random-weight pouch bags this season. These bags are a grab-and-go style and very convenient. Marketing Director, Roger Pepperl, tells AndNowUKnow, "We’re just getting into the season, but are already excited about the size and quality of Stemilt World Famous cherries. Cherries are a sought-after item every summer and we look forward to making this year a huge success for retailers."<hr class="legacyRuler"><hr class="invisible minimal-padding">Red Blossom has entered peak season on its California strawberries in Salinas and Santa Maria. Quality is very good for the varieties as they keep getting . The company has also jumped into social media this Spring, with the launch of a Facebook page. Michelle Deleissegues, Director of Marketing, tells AndNowUKnow, "Red Blossom continues to work on dynamic ways to converse and connect with our consumers. Facebook is another platform we can use to keep the conversation active. We are also working on updating our website to make it a more consumer friendly resource."<hr class="legacyRuler"><hr class="invisible minimal-padding">
