WENATCHEE, WA - Together with FruitTracker, Stemilt is releasing its first Stemilt-O-Graphic apple category report. This info-graphic reports on apple category performance across the U.S. for the month of October 2014 by comparing Nielsen scan data to its counterpart from the previous year, according to a press release. In doing so, it offers the industry a high-level look at apple category performance across the U.S.
Check it out for yourself below:
“The first issue of our Stemilt-O-Graphic shows that apples were once again a big part of the produce department in October 2014,” Roger Pepperl, Stemilt's Marketing Director shared. “On average, apples accounted for 8.1% of total department dollars in October, with Gala, Honeycrisp, and Red Delicious leading the way among varietals.”
“Additionally, more than two-thirds of apples were sold as bulk in October,” he continued. “This is an important sign of overall category health as bulk sales historically drive more dollars to the department than bags because of their higher retail price.”
Great work on the release of this first issue, Stemilt!
