Stemilt is helping produce departments turn green for St. Patrick’s Day with promotions on its d’Anjou pears and Granny Smith apples. Big crops for both varieties have created opportunities on 3 pound and 5 pound bags. The company’s half tri wall bins for both apples and pears make the perfect instant display for bagged fruit at retail. Stemilt Marketing Director, Roger Pepperl, tells AndNowUKnow, “The green holiday is right around the corner and favorite green-colored fruits, d’Anjou pears and Granny Smith apples, are the perfect items for building festive displays. The quality of both fruits is second-to-none this season, with ideal sizing, vibrant colors, and great flavors.” <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Black Gold Farms is launching a consumer campaign to promote the nutritional benefits of red potatoes and healthy ways to prepare them. Several social media activities and consumer giveaways will start January 20th, followed by a Twitter party on the 22nd. The company will provide retailers with social media content, POS, and ad slicks. Marketing Specialist, Leah Brakke, tells me, “Many New Year’s resolutions center around living a healthy lifestyle and our red potato recipes provide fun and easy ways to eat right, without sacrificing taste!”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
