PARSIPPANY, NJ - The Green Giant Fresh® brand is known for its iconic, well, Green Giant standing proudly on the front of fresh produce packages, providing an easy grab for time-strapped shoppers looking to incorporate convenient vegetables into their diets. Following the lead of Green Giant®, a beloved vegetable brand in the frozen and canned aisles, Green Giant Fresh is the fresh produce branch of this well-known brand and is sold by B&G Foods’ licensed partners. B&G Foods, the company behind the Green Giant brand, is always at the forefront of trends—even setting them itself—and I couldn’t wait to get the scoop on the new and innovative options hitting shelves.
“From carrots, mushrooms, potatoes, and corn to Brussels sprouts and broccoli, the Green Giant Fresh brand commands a presence in fresh produce through our network of licensed partners,” Steve DeFrino, Marketing Director, Frozen and Vegetables, B&G Foods. “The brand continues to grow in popularity by adding fresh and innovative options that make veggies exciting and convenient for the consumer. Our licensed Green Giant Fresh partners are always developing new mixes, blends, and meal-ready fresh vegetable products. Most recently, the new Green Giant Fresh Stir Fry Kits were introduced to provide consumers with a quick, nutritious, and satisfying meal without any of the prep work.”
Each Stir-Fry fresh vegetable blend is pre-cut and washed for ease of use and includes one of five delicious, flavorful sauces to toss with and enjoy. Sauce varieties come in Korean Kimchi, Chinese Black Pepper, Coconut Lime, Teriyaki, and Scallion Ginger for a wide range of delectable sides or main dishes.
The Green Giant Fresh brand remains authentic to the core values it began with. B&G Foods manages the Green Giant Fresh program through the support of and collaboration with its licensed partners, who cover a wide array of vegetable categories and maintain the strength of the brand as it evolves with the times. The Green Giant Fresh product line strives to challenge the convention of the vegetable category with innovative products, through a relatable, energetic, and fun tone and veggie-forward appetite appeal by responding to consumer trends.
“Shoppers are looking for reassurances on quality, consistency of supply, and credibility,” notes Steve. “Being a legacy brand through the years, the Green Giant umbrella delivers on these attributes with strong name recognition throughout the grocery store.”
As consumer trends shift, one common theme shoppers continue to gravitate toward has been the emphasis on utilizing fruits and vegetables in different and convenient forms.
“The continually expanding Green Giant Fresh product line spans over 200 goods across the majority of fresh vegetable categories,” explains Steve. “It is a brand that shoppers trust. We are confident our Green Giant Fresh licensed partners will continue to innovate and bring nutritious and convenient fresh vegetable products to the table to spark healthier lifestyles for consumers.”
Keep your shelves stocked with the latest products hitting shopper trends, and make sure your tab is always open for more ANUK news.
