<p>Sun World International is launching into its Midnight Beauty® brand grape season. The variety, grown exclusively by Sun World is available now through the middle of September. Sun World's Midnight Beauty® presents a large crisp, decadently sweet proprietary variety with low-acidity and a fruit full of antioxidants and Vitamin C. These black grape offer extra large, elongated berries with large, shatter resistant clusters. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Gordon Robertson, Senior Vice President of Sales & Marketing, tells AndNowUKnow, "The growing conditions in the San Joaquin Valley have been very favorable this season and sizing, brix and overall eating quality is exceptional. We are expecting our largest crop of MIDNIGHT BEAUTY® brand grapes to date."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>MIDNIGHT BEAUTY® brand grapes are available in High Clarity Pouch Bags with Ziploc, High Graphic Handle Bags or Sun World’s newly designed clamshells. The company also offers branded POS signage and merchandising displays to help drive impulse purchases at retail.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The season transitioned from the Coachella Valley to the San Joaquin Valley around mid July and volume will ramp up substantially toward end of this week.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Black grapes continue to grow their role as a major contributor to the grape category. For the month of May, dollar sales across the country on black grapes grew 35% from one year ago (Nielsen Perishables Group Data, Ending 5/25/13). Retailers should take advantage of the high growth rates, the incremental sales that promoting black seedless grapes brings to the category, and growing consumer demand on black grapes by adding additional distribution where possible.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Robertson adds, "The response Sun World has received on their MIDNIGHT BEAUTY® brand grapes mirrors what is happening in the category. And this proprietary black seedless grape has a proven track record for growing sales with category tests demonstrating that MIDNIGHT BEAUTY® brand grapes can grow blue/black sales by 1002% and total category sales by 20% when on a stand alone promotion."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The company has received an influx of inquiries from consumers searching for MIDNIGHT BEAUTY® grapes in their local stores and Sun World has geared them up to expect ample supplies fresh picked from Joaquin Valley and in their stores this week.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.sun-world.com/products/grapes/midnight-beauty" target="_new">Sun World</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
