BAKERSFIELD, CA - Sun World is planning to introduce two new proprietary grape varieties in 2015. These new varieties include an ultra early black seedless grape that will be the earliest grape to be harvested out of California, and a mid-season red seedless grape that will be an incredible alternative to some of the varieties in the marketplace during the domestic grape season.
Gordon Robertson, Sun World's 
Executive VP of Sales and Marketing, tells AndNowUKnow, “These new varieties, along with our recently introduced late season AutumnCrisp® and Adora Seedless® brand grapes, are part of a very aggressive growth strategy we have put into place to almost double our volume in the next two to five years to provide our customers with a consistent supply of proprietary varieties for the entire domestic grape season beginning June through December.”
Speaking on the current season, Gordon tells us that though warm temperatures are still pushing harvest times up, quality continues to be exceptional on the company’s grapes this year and he expects nothing less for its late season varieties. Demand remains strong in all markets, particularly overseas which is bringing up pricing.
Sun World currently has availabilities on all three colors of grapes. Black Seedless Midnight Beauty® brand grapes are available in promotional volumes through September with large, elongated berries, high brix, and full black color; AutumnCrisp® green grapes started harvest last week with availability running through November; and late season red Scarlotta Seedless® will begin harvest on September 15. Also newly introduced this year is the company’s late season Adora Seedless® brand grapes known for their incredible size and sweet flavor.
“Sun World has increased supplies on mid/late season varieties of green and black grapes such as AutumnCrisp®, Autumn King, Adora, and Autumn Royal, to market with Scarlotta Seedless® and meet customer demand for all three colors of grapes,” Gordon tells us.
Sun World offers a wide variety of retail support to generate excitement and share the unique story behind its branded grape varieties. These include POS signage, merchandising bins, ad romance copy and photography, as well as social media support.
Stay tuned to AndNowUKnow as we continue our coverage on Sun World’s latest!
