Sun World is gearing up for peak season in the Coachella Valley, scheduled to hit the week of June 10th. The company is currently harvesting LE ROUGE ROYALE® sweet red peppers, LE JAUNE ROYALE® sweet yellow peppers, and Sweet Mini Peppers. Quality is looking excellent and the company is teed up to have strong supplies in June for great promotional opportunities. Gene Coughlin, Sun World Pepper Category Lead, tells AndNowUKnow, "For retailers looking to move tonnage, Sun World is offering both fancy and choice red peppers in Half and Full Bulk Display bins. These bins come fully assembled, filled with product and immediately ready for display."<hr class="legacyRuler"><hr class="invisible minimal-padding">Grower Direct Marketing is launching into its Rainier cherry season in California. The company is currently in the peak of harvest with production that will carry through July into its Washington season. The variety offers a super sweet and creamy texture. Grower Direct is also in the middle of the California Bing season that showcases great quality and solid volume this season. The market has remained strong with solid demand as consumers are happy with the quality of the season. Ron Morway, tells AndNowUKnow, "It takes a very experienced grower to coax the size, flavor, and color out of these delicate super fruits and our growers bring hundreds of years of experience to the table."<hr class="legacyRuler"><hr class="invisible minimal-padding">
