BAKERSFIELD, CA - Sun World International, LLC has just welcomed Juliana Escobar as its new Director of Export Sales.
Escobar brings more than ten years experience in the produce international industry. Most recently, she served as the International Business Developer for C.H. Robinson Worldwide, where she worked for over six years. Prior to that position she was the Director of International Sales for Produce Connection, a full-service wholesale distributor.
In her new role, Escobar will be responsible for Sun World’s export go-to market strategy as part of its efforts to expand the worldwide availability and distribution of Sun World branded grapes. She will also oversee export sales planning, pricing, and prioritization.
“Juliana has a strong track record in gaining entry into new international markets and developing strategic roadmaps for new sales channels, as well as a tremendous passion and drive for international business that makes her perfect for this role,” Gordon Robertson, Executive Vice President of Sales & Marketing for Sun World, said of the company’s decision, according to a press release.
She has dual executive global master’s degrees from UCLA Anderson School of Management and National University of Singapore and speaks three languages.
