Sun World International has just kicked off its San Joaquin Valley grape and pepper programs. The company began harvesting SUPERIOR SEEDLESS® grapes last week and will start with black seedless MIDNIGHT BEAUTY’s next week. Sun World's pepper program offers LE ROUGE ROYALE® and LE JAUNE ROYALE® red and yellow sweet peppers, and Sweet Mini Peppers. The company is also debuting new packaging innovations this Summer. Grape bags and clams have been redesigned with bold colors and branded designs. New this season, Sun World is offering high graphic, grab-and-go bags. Sweet Mini Peppers will also be featured in the grab and go bags, including a new 1-lb. offering. Display-ready promotional bins are also available for the LE ROUGE ROYALE® peppers. Senior Vice President of Sales & Marketing Gordon Robertson, tells AndNowUKnow, "Packaging can have a significant impact on product quality and presentation. At Sun World we’re committed to developing packaging innovations that differentiates retailers’ produce offerings, capture consumer interest and drive sales.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Wish Farms is marketing blueberries for the first time out of British Columbia. Harvest will kick off in the last week of July and should continue until late September. The berries will be featured in twelve, one pint clamshells under the Wish Farms label. Marcus Caswell, Sales Associate, tells AndNowUKnow," We are very excited to have the opportunity to offer blueberries out of British Columbia. This is a welcomed edition for Wish Farms, the new British Columbia piece provides Wish Farms a continuous supply of blueberries into their Argentinean/Chilean import deal which will start in October. Furthermore, it allows Wish Farms to offer west coast customers blueberries to complement their California strawberry program."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
