Sunkist, Cal Giant, Allen Lund


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Wed. March 14th, 2012

Sherman Oaks, CA<hr class="legacyRuler"><hr class="invisible minimal-padding">Trifecta Foods is launching the premium quality Sunkist Signature Nuts and Blends to the fresh produce category. The items will be hitting the shelves of leading supermarket and retail chains nationwide in March and April. This will be Sunkist's return to the snack nut category with the introduction of the signature line. Nick Desai, Managing Member of Trifecta Foods states, “We are very pleased to be working with the great members of Sunkist Growers and their sales organization in the return of the Sunkist brand to the snack nut category with quality and innovation.” <hr class="legacyRuler"><hr class="invisible minimal-padding">Watsonville, CA<hr class="legacyRuler"><hr class="invisible minimal-padding">California Giant Berry Farms is adding a few key marketing initiatives to add to an already promising 2012. "The Cool Factor," a video series for cold chain training, will be assisting trade partners in practicing proper cold chain management while an online recipe contest "Sweet Taste of Spring," will answer the company's consumer demand for more recipes. California Giant is also planning its debut on social media phenomena, Pinterest. Cindy Jewell, Director of Marketing, states, “Promotions and social media are a great platform to push our message of health, fitness and getting involved in the community.”<hr class="legacyRuler"><hr class="invisible minimal-padding">La Cañada, CA<hr class="legacyRuler"><hr class="invisible minimal-padding">The Allen Lund Company is promoting Chris Raihl to Assistant Manager of the San Francisco Refrigerated Department. The office is looking forward to the leadership and brokerage expertise Mr. Rail will bring to his new role. He began his career with the company eighteen years ago as a transportation broker working in both the San Francisco and Phoenix offices. Bob Rose, Manager of the office, states, "For all of the years that Chris has worked for the Allen Lund Company I can honestly say that he is one of the most honorable and appreciative people in the industry.” Best of luck, Chris!.<hr class="legacyRuler"><hr class="invisible minimal-padding">