VALENCIA, CA - At Southern Innovations 2025, Sunkist Growers will be showcasing a fresh start to the California citrus season with a full lineup of seasonal standouts—grapefruit, Valencias, conventional and Meyer lemons, Cara Caras, California Mandarins, and more. Cassie Howard, Senior Director of Category Management and Marketing, shared the details.
“Southern Innovations is a great opportunity to reconnect with our partners in a focused, collaborative environment. One of our top goals is to share early insights around the upcoming California citrus crop—with a special focus on California Mandarins and Cara Caras, which continue to be a bright spots for category growth,” Cassie began telling me. “We’re also excited to hear what’s resonating in stores, so we can continue to support our retail partners with data-backed strategies and turnkey solutions that meet evolving shopper expectations.”
At the Sunkist® booth, visitors can explore the supplier’s grower-led citrus programs and learn how the Sunny Days platform connects Sunkist’s rich heritage with innovation, storytelling, and sustainability. Stop by booth #312 to see Sunkist’s merchandising tools, packaging, and the retail solutions that keep citrus top of mind and in carts.
“We want visitors to walk away inspired by what’s next for citrus. Whether it’s our premium-quality fruit, sustainable growing practices, or data-backed merchandising programs, we’re focused on helping buyers drive year-round success—starting with the first pick of the season,” Cassie explained.
Outside of Southern Innovations, October marks National Breast Cancer Awareness Month, and Sunkist is proud to continue its partnership with National Breast Cancer Foundation through the Power with the Pink Orange™ campaign. From limited-edition Cara Cara packaging to collaborative retail activations, the supplier is inviting partners to create an impact that goes beyond the shelf.
As we continue to follow along with Sunkist and other fresh produce providers, keep clicking back to ANUK.
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Sunkist®
Sunkist is an agricultural cooperative entirely owned by and operated for the California and Arizona citrus growers who…
