Sunkist Growers is leveraging the recent trends, which show that millennial women are increasing grapefruit consumption, by introducing modern uses for grapefruit. The company's “Not Your Mother’s Grapefruit” campaign aims at reigniting the fruit’s popularity by educating younger consumers about this delicious, nutrient-rich superfood. Sunkist is offering an online brochure and new, vibrant packaging to present the nutrition and weight loss benefits of grapefruit. Joan Wickham, Manager of Advertising and Public Relations, tells AndNowUKnow, “Our mothers were on to something with the grapefruit diet, but with so many modern uses – today’s grapefruit is not your mother’s. Packed with vitamins and minerals, there are so many ways to enjoy this delicious superfood." Sunkist<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Fresh Direct & JP Exports are seeing a growing demand and awareness for the unique Tamarillo. Relative of the potato, tomato, eggplant and capsicum pepper, the tree tomato is native to Central and South America. Listed among the lost foods of the Incas and known as the ‘tomate de arbol’, tree tomatoes have all but disappeared from their native habitat. Rich Burns, Marketing Executive for JP Exports, tells AndNowUKnow, "Today demand for the fruit remains strong due to an increasing awareness of its distinctive flavor and nutritional qualities. The clean, green New Zealand climate provides ideal growing conditions and growers work hard to deliver a quality product to the customer." JP Exports Ltd is a sister company to Fresh Direct Ltd. JP Exports Ltd<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
