Sunkist's New Family Stories Campaign


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Tue. March 18th, 2014 - by Sarah Hoxie

<p>Sunkist Growers are unveiling Sunkist Family Stories, a multimedia storytelling project which shows the rich heritage of Sunkist growers through images and video.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Multigenerational Sunkist growers from California and Arizona will be profiled, offering a glimpse into the life of modern farmers, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Here are some of the videos available:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=I632pn2Srok&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;feature=share" target="_new"> The Leavens Family, Four Generations </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=bs3WNF2LUyI&amp;feature=share&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;index=1" target="_new"> The Donlon Family, Six Generations </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=S7Ll3eukFzM&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;feature=share&amp;index=2" target="_new"> The Laux Family, Five Generations </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=Hg-1qcCH0bY&amp;feature=share&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;index=3" target="_new"> The Bagdasarian Family, Three Generations </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=IFLM_m8WAG8&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;feature=share&amp;index=4" target="_new"> The Woodman Family, Three Generations </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=0u2fOhlJG-s&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;feature=share&amp;index=6" target="_new"> Sue Caughey, First Generation </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=GV0-rBdJrf0&amp;list=UUMMity9dqr_DqxlyypiWiKQ&amp;feature=share&amp;index=7" target="_new"> The Curtis Family, Three Generations </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"As a cooperative of thousands of grower members, many of whom have proudly passed the tradition of citrus growing through the generations, we believe the Sunkist story is best told by those in the orchards," said Sunkist Vice President of Sales and Marketing, Kevin Fiori. "We’re proud to share the values and legacy of Sunkist’s 120-year history through the Sunkist Family Stories project."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Sunkist Family Stories campaign will be implemented using a dedicated consumer microsite, social media campaign, and retail marketing materials. The campaign is designed to show the sunny groves of California and Arizona where people can learn more about traditional growing practices as well as the stewardship of natural resources and dedication to innovation that is proudly passed down through generations of Sunkist member family-owned farms.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"Consumers today are keenly interested in the stories behind their food," commented Fiori. "We’re looking forward to sharing the decades of first-hand knowledge and tried-and-true expertise passed down from generation to generation that is behind every piece of Sunkist fruit."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.sunkist.com/" target="_new"> Sunkist </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">