MCFARLAND, CA - Buyers, bring on the table grape promotions! Revealing promotable volumes of its conventional and organic varieties, Sunview Marketing is reporting a strong table grape crop as it kicks off its California Central Valley grape season.
“Last year, the entire economy was dealing with unprecedented challenges. We look for this year to start to return to business as usual,” said Mitch Wetzel, Vice President of Sales and Marketing. “The winter weather was relatively normal, so we are looking forward to a great harvest as we move through the year. One of the hallmarks of Sunview’s grape program will absolutely not change. We will have promotable volumes of conventional and organic grapes throughout the season.”
Sunview kicked off its California Central Valley grape season with its Sugraone, Flame, and Summer Royal varieties, according to a company release. By the end of July, the supplier will begin shipping its exclusive varieties, including Sparkle™, Rosa®, Stella Bella®, and a new entry, Crown®, which is a delicious green seedless grape. Overall, the grower anticipates a very high quality, high volume year for the grape category.
In addition to these highly favored varieties, Sunview has been busy working on new red and green varieties that will be available during early, middle, and late windows of the California growing season, the press release explained. The addition of these new varieties will not only entice consumers but keep the availability mix fresh and exciting for customers looking to up the ante in the table grape category.
Sunview’s mid-season varieties include the proprietary Gem® and Sorella Bella™, in addition to Sweet Bella® grapes, which are new this year. The company’s high-flavored exclusive Sweet Carnival™ variety will begin in early September and run through mid-December.
“Given these challenging times, everyone is looking forward to some version of normalcy, which includes summer fun and summertime fruit,” continued Wetzel. “We are excited to be a part of that.”
What better way to ramp up summer promotions than with a robust offering of delicious table grapes?
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