Superfresh Growers® Shares Cosmic Crisp® Apple Outlook for Future Growth
- by Chandler James
YAKIMA, WA - It’s a long way to the top of the apple category, but the Cosmic Crisp® variety, provided by Superfresh Growers®, is steadily climbing the ladder. As the apple has seen a record-breaking sophomore year, recent data shows that the variety reached #11 in sales dollars in March and #14 over the 52 week period ending March 27, 2021, and it is showing no signs of slowing down. So, retailers, get ready!
“Cosmic Crisp volume is planned to more than double this fall, and double again for the 2022 harvest. This volume will rival current core variety volume, displacing mature varieties that are being replaced with higher color strains and higher flavor varieties,” explained Catherine Gipe-Stewart, Communications Manager. “Cosmic Crisp is rising so quickly, it has potential to become a top-5 variety at this time next year.”
Cosmic Crisp has recorded a 595 percent increase in dollars and 720 percent increase in volume over the four weeks ending March 27, 2021, as shown in Nielsen data. According to a press release, in March alone, the variety earned $4.3 million in sales and 1.8 million pounds in volume, creating an average price of $2.52 per pound.
Over the last year, Cosmic Crisp has earned $20 million in sales with 7.7 million pounds in volume.
“Historically, apples like Cosmic Crisp take root in the Pacific region and spread eastward like wildfire,” added Gipe-Stewart. “This was the case with Fuji apple and others. We can’t wait to see how Cosmic Crisp transforms the apple category, driving dollar and volume growth.”
March Nielsen data shows that Cosmic Crisp is already holding the eighth spot in the Pacific, seeing $1.2 million in sales for the month. Cosmic Crisp sales for the region are up 814 percent in dollars and 1096 percent in volume.
“Feedback has been stellar since the first launch last year,” continued Gipe-Stewart. “We have seen excellent, storewide execution by some retailers. Cosmic Crisp apple creates an entire consumer experience from the first crunchy bite, to delicious baked goods and beautiful home decorating. We are seeing consumers get as excited about Cosmic Crisp as we are growing it.”
The Cosmic Crisp apple is grown in Washington State and was bred and developed by Washington State University. The variety was first released in Novemeber 2019.
With all of this being said, buyers, make sure to get Cosmic Crisp on your shelves to take advantage of this steady rise in demand as consumers go in search of the new variety.