<p> During Syngenta’s two-day International Trends and Innovations Event in Almería, the company showcased its entire snacking tomato portfolio, including some new varieties that could pave the way in enhancing growth in the category and lead future trends.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The new snacking tomato varieties presented during the event included Baby plum red or orange, Kumato types, Lemon types, Mini San Marzano, Red cherry, Yellow cherry, Specials, and much more. Another new variety, Red cherry TT80154, was shown and sampled. Aimee Christian, Head of Corporate Affairs, tells AndNowUKnow that this new tomato “stands out for its intense, fruity flavor and high organic acid and sugar content, making it unique for the consumer.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “Syngenta is working to provide the market with enhanced flavor and better disease resistance levels,” she added. “Varieties are being developed that can be planted earlier, have longer shelf-life and small fruits, as well as showcasing different colors such as orange, pale yellow, or golden.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The event also provided the company an opportunity to talk about some of the recent snacking tomato consumer trends. Elena Ozeritskaya, a specialist in consumer trends, discussed how Millennials are key influencers in driving future consumption of snacking tomatoes. She suggested several key factors in marketing to this younger generation, including original and fun packaging for children, clear information on health factors, and different flavors and colors.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> In terms of trends from a production, distribution, and consumer point of view, Philippe Chatin, Head of Vegetables for Syngenta EAME, said that the tomato segment “had undergone enormous growth over the past 20 years and still has an important margin for continuing to grow.” He suggested that the key to maintain interest in the snacking tomato is to respond to the needs of the consumers (flavor, texture, color, etc.), continue being innovative with regard to packaging and appropriate sizes, create strong brands that have consumer trust, and to keep the product available all year round.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> André Goig, Regional Director for Syngenta EAME, closed the conference by reiterating Syngenta’s goal to lead the tomato and snacking tomato category. He stated that combining technologies, developing new varieties for consumers, researching and improving flavor, color, texture, etc., and responding to the demands of producers will contribute to the company’s ability to help sustainable agriculture. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.syngenta.com/global/corporate/en/Pages/home.aspx" target="_new"> Syngenta</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
