Tanimura and Antle hopes to help consumers shop and drop their unwanted weight, by using the “Get In Shape” Promotion. The new campaign features seasonal packaging with a health message, and a scanable code that allows smart phone users to access recipes and shopping lists. CEO Rick Antle stated “We know that consumers are always on the hunt for healthy meal solutions that also give them great flavor and value. They’re also increasingly using their smart phone to make purchase decisions. The ‘Get In Shape’ promotion leverages both of these trends and gives shelves a lift with the high impact graphics and message.” Look for the campaign on the company’s 4-count Artisan Lettuce clamshells.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
