ARVIN, CA - With sustainability becoming an increasing concern for many shoppers, an innovative, eco-friendly packaging option goes a long way. Tasteful Selections® has something in store for those Earth-conscious consumers, as it has recently announced the limited launch of its new, 100 percent plastic-free, recyclable, and compostable packaging in partnership with RPE.
“This new paper packaging with PaperLock™ technology is a major step forward in sustainable packaging. It offers superior light protection and natural absorption characteristics that protect our potatoes and help keep plastic out of the waste stream,” said Tim Huffcutt, Vice President of Sales and Marketing Operations at RPE. “This means our customers and consumers can be confident that, when they buy our potatoes, not only will the product last longer but they will also be helping to give back to the environment.”
Tasteful Selections is a leader in the bite-sized potato category and puts an emphasis on category innovation and sustainability. According to a press release, the launch of the new packaging was a long time coming for the Tasteful Selections line, as it has been exploring packaging innovations to meet the evolving needs of its customers.
“We were waiting to release the new line of packaging until we had the best product for our customers,” Huffcutt explained. “When all is said and done, this new packaging technology gives more power to consumers to take sustainability into their own hands.”
The new innovation in paper packaging has improved package integrity and made the item more competitive with plastics, due to the fiber strength and “stretchable” advancements, the release noted.
AndNowUKnow will continue to report on the latest packaging innovations in the fresh produce industry, so stay tuned for more updates.
