Taylor Farms and Sakata Seed America Partner for Petal It Forward Event
- by Eva Roethler
SALINAS, CA – Taylor Farms and Sakata Seed America are coming together to give back to communities across the country. The two companies have partnered to participate in the Society of American Florist’s Petal It Forward flower giveaway event in Salinas, CA.
“We were thrilled to receive the invitation from Sakata Seed America and the Society of America Florists to partner on this initiative,” said Katrina Gargiulo of Taylor Farms. “We take great pride in giving back to our local community and appreciate the opportunity to partake in this special program.”
The initiative came to fruition with an event held on October 11th involving more than 273 cities across all 50 states. Participants surprised individuals on the street with two flower bouquets, Taylor Farms coupons in tow, and encouraged recipients to keep one bouquet and gift the other.
The two participating companies noted, in a joint media release, that the Petal It Forward program is designed to promote the understanding of the emotional value of giving and receiving flowers.
“At the core of our values, and as part of our 40th anniversary celebration, Sakata Seed America is committed to supporting activities that aim to enhance life, the environment and culture in our local communities, as well as across North America,” said Alecia Troy of Sakata. “Petal It Forward is a grass-roots, personal way to connect with others and spread the joy of flowers. Partnering with a caring company like Taylor Farms makes it even more meaningful.”
Accord to Taylor Farms and Sakata, university research has revealed that flowers have an immediate impact on happiness and a long-term positive effect on moods, and a recent survey indicates that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the Petal It Forward team is not only spreading happiness to lucky Salinas residents who receive the flowers, but arming these recipients with the tools they need to Petal It Forward and spread happiness to others.
Taylor Farms and Sakata also express a special thanks to Kitayama Brothers and Green Valley Floral for donating flowers to the Petal It Forward project. Without their generous support, they noted, the event could not have happened.
AndNowUKnow will continue to report with more on the produce industry’s efforts to give back and foster ties with local communities.