Tour de Fresh Adds Participation and Sponsor Opportunities for 5th Annual Ride: DMA's Dan'l Mackey Almy and California Giant's Cindy Jewell Comment
- by Melissa De Leon Chavez
WATSONVILLE, CA - Hitting a milestone, figuratively and literally, this looks to be the year to dive in more than any other as everyone looks to the 5th annual Tour de Fresh. With new opportunities for riders and sponsors alike to maximize every side of the industry’s chance to get involved, there is much in store for this year’s big event.
One opportunity yet to be snatched up is sponsoring one of the dinners for the riders and participants making Tour de Fresh possible.
In sponsoring this portion of the ride, the organization would have direct exposure to an ideal audience in Tour participants like Tanimura and Antle, Taylor Farms, California Giant Berry Farms, Crunch Pak, Jazz Apples, Mission Avocados, Mann Packing, and more, along with organizers, support crew, fresh produce industry members, and media in attendance.
“As a service provider, the Tour de Fresh dinner sponsorship gives DMA Solutions the opportunity to be a part of a unique event and connect directly with our current and potential customers,” Dan’l Mackey Almy, President and CEO of DMA Solutions, Inc. tells me. “I believe this is one of the most intentional sponsorships that other service providers can be a part of, not only to get involved in a noteworthy cause, but leading up to one of the year’s most anticipated shows.”
If you are able to attend the dinner, DMA added that you would have an opportunity to highlight capabilities to those present, in addition to public relations and social media promotion to the industry, local media, and the local community at large. If you cannot, DMA is also a dinner sponsor and can speak on your behalf.
The dinner location is already selected for the first night of the ride, July 23rd, including the booking of the restaurant. All that is needed is your help to cover food and beverages for those making it possible to provide salad bars in schools for hundreds of thousands of children across the country.
And this isn’t the only way to help make a difference.
The fifth annual ride is welcoming new sponsors for its entertaining finish line festival–which offers brands the opportunity to support this year’s event like never before. By sponsoring the finish line festival, brands have a chance to sample products in a 10x10 tent, meet face-to-face with local community members and industry colleagues, gain brand exposure by reaching trade and consumer media all at once in addition to recognition as a Salad Bars to Schools donor and mention in the Tour de Fresh media outreach.
“The finish-line festival idea was born from a deep desire to make this year’s event a party as we are celebrating a huge milestone together,” commented Cindy Jewell, Vice President of Marketing at California Giant Berry Farms. “Our hope is to paint a visual for the local community and industry members that showcases what it means to be a part of the fresh produce industry–we come together and rally to support causes that have such a meaningful impact.”
While sponsoring a dinner or the festival are opportunities to take part in the Tour de Fresh event, making a donation to help fund the cost of placing a salad bar in schools is also a way to support the deeper meaning of the ride. Already supporters from inside and outside the industry have raised a total of $46,684 this year, with no sign of slowing down in the two months we have left.
Donate by clicking here, or connect with DMA Solutions for interest in either of the opportunities above to be a key part of the main event. Every dollar means one more step toward boosting children's access to produce.