<p>Turbana Corporation has announced a unique program for its Tropicals line designed to help retailers capture the ethnic market, the fastest growing segment in the U.S. population.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Turbana’s goal for its tropicals program is to help retailers optimize sales by capturing these growing segments of the population and to help them stay ahead of their competitors by making their stores a one-stop-shop for ethnic markets, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “Our goal is to give retailers an opportunity to garner a new type of consumer with high buying power,” said Ricardo Echeverri, Vice President of Turbana Tropicals. “The ethnic market in the U.S. is a significant one, one whose diet is dependent on tropicals, and we want to help our retail partners turn their stores into a destination for this quickly growing market.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The program will consist of a mobile application that will allow retailers to login, learn more about ethnic tropicals, their consumer profiles, and discover relevant demographics in each of their stores’ market area to customize their tropical produce and cater to that population’s needs. Turbana will also provide retailers knowledge of ethnic holidays so retailers can be equipped with specific produce for holiday occasions. And finally, QR codes will be featured on a selection of the tropicals that provide creative recipes, appealing to both the ethnic markets and the mainstream consumer.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Turbana’s tropics program will be featured at PMA Fresh Summit 2013 at booth 4139.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.turbana.com" target="_new"> Turbana </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
