Village Farms' Heavenly Villagio Marzano Wins Best Flavored Tomato at the Garden Fresh Flavor™ Challenge at Fresh Summit
- by Jordan Okumura
HEATHROW, FL - The votes are in, and Village Farms says its Heavenly Villagio Marzano® variety has been voted the “Best Flavored Tomato” in the company's Garden Fresh Flavor™ Challenge at this year's PMA Fresh Summit.
Going up against Village Farms' Lip Smackin’ Grape® tomato and Sinfully Sweet® Campari varieties, visitors to Village Farms' booth favored the San Marzano tomato's flavor during the blind taste test. The other two varieties were very close seconds, however, showing the strength of Village Farms' entire menu of offerings, according to a press release.
What did visitors have to say about the Heavenly Villagio Marzano? “A little tomato with full flavor,” “a great mouth feel and bite,” “sensational,” “sweet,” and “outstanding” were just a few of the descriptions offered during this great showing.
Doug Kling, Senior Vice President & Chief Marketing Officer for Village Farms shared, “It is no surprise this great tasting snacking tomato won the award for best flavored tomato at PMA. But did you know that Heavenly Villagio Marzano® is also an excellent cooking tomato?”
If the popularity of the Heavenly Villagio Marzano® tomato at Fresh Summit is any indication, many more people will be learning about the great flavor profile and versatility of the variety over the coming months.
When Village Farms' new website launches in late 2014, the grower shares that it will be supporting the variety with an exciting set of cooking instructions and recipes. With the support of these materials, consumers will be able to test Doug's claim for themselves. If you ask me, I'm confident that they won't be disappointed.