Viva Fresh Produce Expo Announces Keynote Speaker
- by Andrew McDaniel
MISSION, TX – The Texas International Produce Association (TIPA) has announced Dr. David Katz as the keynote speaker for the upcoming Viva Fresh Conference and Expo on March 26-28, 2015 in Austin, Texas.
Dr. Katz is the founding director of Yale University’s Prevention Research Center and the principal investor of the NuVal nutritional guidance system, which is currently in about 2,000 U.S. supermarkets in more than 30 states, according to a press release.
“The Viva Fresh Expo provides a platform to assist the produce industry in promoting the health benefits of fresh fruits and vegetables. As a visionary leader in preventive medicine, who has authored and co-authored 15 books, Dr. Katz can provide important insights and information for the industry to raise the bar on education and the critical health benefits of fruits and vegetables,” said Bret Erickson, TIPA CEO.
Dr. Katz has a myriad of honors for his work. He has been named one of America’s Top Physicians in Preventive Medicine three times by the Consumer’s Research Council of America, serves as a judge of best diets for the annual ranking published by U.S. News & World Report, named one of the 25 most influential people in the lives of children by Children’s Health Magazine and in 2012-14 has been named one of the 100 most influential people in health and fitness in the world by Greatist.com.
The keynote session is scheduled for Saturday, March 28 from 10:00 am – 11:30 am and will be the follow-up to the previous day’s educational sessions.