Wada Farms New Facility, Homegrown Organic Farms Upcoming Blueberry Season


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Thu. April 18th, 2013

Wada Farms Marketing Group has opened a new sales office in Raleigh, North Carolina. The company will be focusing its sweet potato program from this location. Industry veterans Norman Brown and Jeff Scramlin, will be managing the new office. Shane Watt, V.P. of Sourcing & Grower Relations, tells ANUK, “Over the past six years, we have seen our sweet potato sales volume more than triple, leading to the need for a dedicated sales approach which includes the new office, sales staff, and marketing agreements with growers. We are prepared to take an even bigger role in the sweet potato market and have plans for new items within the exciting and growing sweet potato category.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Homegrown Organic Farms is gearing up for the upcoming California and Oregon blueberry seasons, with an expected 20% increase in volume over last year. The company recently purchased a new master facility in Kingsburg, CA. The prime location will enhance logistical efficiencies and improve customer service. Cherie France, Marketing Manager, tells AndNowUKnow, "Both blueberries and stonefruit will begin the end of April and with the great weather we have been experiencing here in California, the season is shaping up to be fantastic! We are looking forward to another great year."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">