West Pak Avocado to Debut Organic Category Refinements and New Merchandising at OPS; Mario Pacheco and Joe Nava Comment

MURRIETA, CA - West Pak Avocado, a global supplier of premium avocados, is proud to announce a major refinement to its organic avocado program, unveiling a vibrant new visual identity and expanded merchandising tools. Launching this summer and debuting at the Organic Produce Summit, the program introduces refreshed branded packaging for bagged avocados. Anchored by a new strategic direction, the company has dubbed the initiative The Bright Side of Organic.

For years, the produce industry has relied on the color purple as the default visual shorthand for organic produce. While effective at signaling the category, this reliance has created a sea of visual uniformity across the produce aisle. West Pak’s strategic shift to a poppy, gold-yellow backdrop breaks this convention, signaling vitality and optimism while helping the fruit stand out against traditional packaging.

"This move to bright yellow is a deliberate strategy to refresh the organic avocado experience," said West Pak Avocado CEO Mario Pacheco in the recent release. "We are pivoting away from old industry standards to reflect the vitality of our fruit and ensure West Pak remains synonymous with organic integrity."

The new program offers retailers a practical solution to maximize their organic category performance. By differentiating products at a glance, West Pak aims to capture the attention of modern, health-conscious shoppers who view organic produce as a lifestyle choice.

By aligning West Pak’s visual identity with these evolving consumer preferences, the company can provide retailers with a powerful tool to drive increased engagement and loyalty within the highly competitive organic department.

"Retailers are constantly seeking ways to distinguish their organic sections," said West Pak Avocado Vice President of Sales and Business Development Joe Nava. "Our new branded packaging for Organic Avocados provides that competitive edge by creating immediate, high-visibility shelf differentiation that signals the consumer, all while supported by our consistent, premium supply chain."

West Pak’s new Organic Avocados bag program will debut at the Organic Produce Summit 2026, July 14-16, 2026, in Monterey, CA.