NEW YORK CITY, NY - Whole Foods is notorious for its health-centric innovations, though the latest in-store service at the retailer's new Bryant Park location may raise an eyebrow or two. The store, situated in a bustling neighborhood of New York City, hosts a culinary counter offering custom cuts of fruits and vegetables.
“We couldn’t be more proud of how our team and vendor partners have continued to innovate our offerings here in New York City,” said Christina Minardi, President of Whole Foods Market’s Northeast Region, according to a press release. “Our culinary team has worked tirelessly to ensure this store is a premier dining destination that meets the needs of all the residents, office workers, daily commuters, and tourists who walk through our doors.”
According to the company, the produce butcher—situated in the produce department—is an onsite team member who will cut, slice, dice, julienne, chop, and grate any produce item at a shopper's request. Skipping the gore of traditional butchery, and bringing a new definition to fresh-cut produce, this kind of service leaves little room for customer excuses not to eat their fruits and veggies.
The Bryant Park Whole Foods, which opened on January 28, is currently the first and only Whole Foods store to offer this unique service. It's yet to be determined if this will become a fixture in future stores, though with convenience continuing to reign king, it’s easy to see how it could become ubiquitous.
An easier way to get your daily dose of fruit and veg? We’re for it.
Follow along as AndNowUKnow continues to report on the latest and greatest in fresh produce industry innovations.
