LOS ANGELES, CA - Marketing under The Wonderful Company umbrella is about to get a major boost. It was announced that Benal Serin will become the new Senior Vice President of Marketing, leading all marketing efforts for nuts (Wonderful Pistachios); juice, tea, and arils (POM Wonderful); and citrus (Wonderful Halos mandarins and Wonderful Seedless Lemons).
“I have long admired Wonderful and appreciate the company’s commitment to offering high-quality, healthy brands while driving positive change in communities across the globe,” Serin said. “I am humbled to join this iconic company at such a pivotal time and look forward to learning and growing the business with my future colleagues as we collectively build on this work to lead Wonderful into its next chapter.”
Starting in mid-June, Serin will focus on expanding Wonderful’s annual retail sales and play an integral role in building brand growth strategies and driving customer engagement. She will also oversee flavor innovation following the additions of five new No Shells flavors to the Wonderful Pistachios lineup, as well as brand and packaging innovation, retail marketing, brand partnerships, and more. She will report to Michael Perdigao, President of Advertising and Corporate Communications.
Serin joins Wonderful from Profectus Beauty, where she served as Chief Marketing Officer. Prior to that, she was Vice President of Marketing Global and North America at Revlon, a press release explained. She also spent 12 years at Reckitt, and earlier in her career worked at Roche Pharmaceuticals.
“Benal is an exceptional leader with a strong track record of success, and I am confident that with her leadership and passion for our vision, she will take our consumer-centricity, innovation, brand and marketing strategies, and capabilities to a new level,” said Perdigao. “We are thrilled to welcome Benal to Wonderful and look forward to working with her to build deeper connections with our customers.”
A graduate of Koc University in Istanbul, Turkey, and Georgetown University School of Business, Serin will be based in Los Angeles, California, in her new role.
Cheers to Wonderful’s new SVP!
