Wonderful Pistachios Bolsters Lineup With No Shells Chocolate Sea Salt and Chocolate Toffee Varieties; Diana Salsa Details

LOS ANGELES, CA - With flavor and convenience guiding the way, Wonderful Pistachios is continuously pushing innovation to ensure pistachios remain a top choice in today’s competitive snacking category. One example of this is the brand’s recent venture into the chocolate category. Debuting its new No Shells Chocolate Sea Salt and Chocolate Toffee varieties, the supplier brings a layer of indulgence to its award-winning lineup while staying true to its commitment to premium quality ingredients and innovation.

“What drives our innovation at Wonderful Pistachios is our relentless pursuit to get the world to eat more pistachios,” says Diana Salsa, Vice President of Marketing. “New flavors lead to incremental growth for Wonderful Pistachios and, with the release of chocolate-covered pistachios in two delicious varieties, we are confident that Chocolate Sea Salt and Chocolate Toffee will bring new customers to the category.”

The brand also continues to explore seasonal innovation opportunities, including the relaunch of its Sweet Cinnamon No Shells as a limited-time offer this holiday season, following a successful run last year.

“We’re optimistic about the pistachio category as we continue to test, learn, and focus on what best drives consumers to purchase snack nuts,” Diana adds. “Many of our Wonderful Pistachios consumers are eat-to-live multitaskers. They are always on the go and are often defined by being busy and jumping from one activity to the next. These Wonderful Pistachios lovers often don’t have time for cooking, so they rely heavily on their on-the-go snacks to tide them over, looking for foods they can fit in between activities that aren’t messy.”

Diana continues, noting how health is another primary point of appeal. “More than ever, consumers are seeking healthier snack options, and pistachios are a smart snack, known for protein, fiber, and better-for-you unsaturated fats. Low-sodium offerings of Lightly Salted and No Salt are top sellers that illustrate the trend that healthier snacking continues to gain momentum year after year,” she explains. “Earlier this year, we launched No Shells Unsalted to complement the In-Shell Unsalted version, which is performing well. These are a game-changer for using pistachios in the kitchen!”

With a robust portfolio of No Shells and In-Shell varieties, Wonderful Pistachios continues to lead in flavor, convenience, and nutrition.

For retailers looking to maximize sales now through the holidays, Wonderful Pistachios offers eye-catching branded packaging and high-graphic in-store point-of-sales (POS) displays to drive impulse purchases and lifts in sales velocity. In fact, as Diana tells me, retailers that utilize Wonderful Pistachios’ POS displays see up to two times higher sales velocities on average.

As these products carve out retail opportunities from the produce department to the convenient snacking category, don’t miss out on the wave of consumer demand sparked by Wonderful Pistachios’ powerful lineup.