ORANGE COUNTY, CA - Only a few days away from Southeast Produce Council’s (SEPC) Southern Exposure trade show, and exhibitors like Zespri™ are barely able to cloak their enthusiasm as they provide sneak peeks of what's in store for attendees. This year, the kiwifruit purveyor will be on deck to discuss promotional planning before its fruit starts shipping mid-May, with development managers at the ready to talk about customized retail programs, new shipper displays, and a new digital marketing campaign.
“We are excited for retailers to visit our booth so we can thank them for a great season last year and start planning for 2022,” said Susan Noritake, Head of Sales for the North American market. “Zespri is the #1 selling kiwi brand and is the third fastest growing category in the fruit bowl; and Zespri SunGold™ Kiwi accounts for 61 percent of the category’s growth. Our goal is to help retailers grow their sales by utilizing our marketing resources, building bigger and more prominent displays, and to share our consumer campaign designed to drive shoppers to their stores.”
When attendees swing by Zespri’s booth, they will get an up-close look at the company’s merchandising displays that feature customized, proprietary clamshells that not only stand out on the shelf but are stackable for easy merchandising.
According to a release, Zespri’s new shipper displays feature updated graphics as well, making them even more eye catching in the produce department and easier to find for consumers searching for the popular Zespri SunGold Kiwis.
“Retailers can increase their sales up to 200 percent by placing these merchandisers in their produce section,” added Noritake.
These new graphics will highlight elements of the company’s Go Sweet. Be Bold integrated consumer marketing campaign, which encourages shoppers to break free from the mundane and shake up their fruit bowls with SunGold kiwifruit. The campaign includes a digital component featuring social media, email, online video, and display advertising in addition to driving trial with Ibotta.
“We are looking forward to the SEPC live event to start planning with retailers ahead of the season start,” continued Noritake. “Building on the success of last season is even more promising with our exciting new programs and displays.”
To get the chance to see everything Zespri has up its sleeve yourself, stop by booth #320.
