Aaron Fox of Fox Packaging and Fox Solutions Discusses Viva Fresh Plans
- by Melissa De Leon Chavez
MCALLEN, TX - Between the recent smash Women's Fresh Perspectives Conference and the upcoming Viva Fresh Expo, it’s safe to say all eyes are on Texas right now. Among those not to be missed is Fox Packaging and Fox Solutions, offering attendees a one-stop-shop opportunity.
“Viva Fresh builds an exciting stage for the Texas produce industry and emphasizes the significance of our South Texas corridor while communicating the importance of what we produce, grow, and import,” Aaron Fox, Executive Vice-President, tells me. “The Texas International Produce Association pours their passion and creativity into this event which allows us to nurture established relationships and build new ones. For that, we are appreciative.”
In preparation for this year’s show, Aaron says the team has organized comprehensive information regarding the ongoing conversations and trends revolving around packaging, equipment, and fresh produce.
“Consumers are challenging packaging options as zero-waste lifestyles trend and as go green movements spearhead corporate social responsibility agendas―Fox Packaging understands our responsibility in contribution to the goals set by our customers in combat of waste management,” Aaron shares.
He explains that there is a strong voice in sustainability calling for action, and Fox has focused its research and development initiatives on the recyclability and reusability of its Fox Fresh Mesh® product line.
“Our focus has centered around this: Don’t ban plastic bags, understand them,” he emphasizes. “Fox Packaging is contending a stigma; not only does packaging protect fresh produce but it is a more environmentally beneficial option. Through education and research, our aim is to set a benchmark in the packaging industry.”
Intrigued? I certainly am. As more and more retailers seek out how to match consumers' seemingly-dueling demands of “fresher” but also more “eco-friendly” packaging options, this looks to be a necessary stop during your route around Viva Fresh’s showfloor. Aaron and his team, both on the packaging and solutions sides, will be available at booth #75. Be sure you don’t miss them on show day, April 27.