BAKERSFIELD, CA - How do you pinpoint a brand’s defining moment? For Allied Potato and its CHIPPERBEC brand, this task will be quite simple. The company recently earned a spot in The Guinness World Record Book for its collaboration with New York-based Serendipity 3 and its Crème de la Crème Pomme Frites, which have been named the world’s most expensive fries for their $200 price tag. The story appeared on CNBC, Fox News, and even HBO’s Real Time with Bill Maher, taking the foodservice sector, and the company, by storm.
However, according to Director of Food Service Sales and Marketing Matt Hornbuckle, this was just one of the exciting events that led to CHIPPERBEC’s recent brand explosion.
“It has to be a combination of things. One, our frozen fries were the official fry sponsor of the Windy City Smokeout in Chicago recently, which is a four-day music festival,” he said. “There were 26 of the top barbecue restaurants around the nation in attendance, and we had fries as well as signage covering the event. Our branding was plastered across the vending stations, and we were giving away hats and T-shirts to help promote the brand.”
In addition to this exciting sponsored event, Matt explained how CHIPPERBEC and Allied Potato have created unique foodservice collaborations that have helped land these fries on more menus across the country.
“Second, we made concentrated efforts throughout the pandemic to strengthen our customer network," he continued. "We thought the best thing to do throughout the challenges of the pandemic was to just keep communication open with everyone. We elicited the help of some well renowned chef connections to help us on the marketing side and now as they are landing back into top restaurants they are making decisions to feature our fries.”
And third, now that CHIPPERBEC is quickly becoming a household name due to its recent national exposure, the company is moving from a strictly B2B space to incorporating added focus on the B2C space.
“We're getting a lot of direct consumer hits on our website, which has driven us to innovate and become more diversified,” Matt said. “Because our name is actually considered a specific potato, this national attention has helped us evolve from just being a potato grower to being a well-rounded brand.”
On a final note, Matt mentioned that CHIPPERBEC is also accessing the B2C channel through new retail products. He emphasized that CHIPPERBEC fries are something that chefs—professional or otherwise—have been waiting for.
“The CHIPPERBEC brand and our group of companies continue to provide value to the restaurant industry,” Matt concluded. “We offer standout, craft potato and French fry products that chefs demand and are essential and crucial to their signature dishes in kitchens across America. Soon, with an e-commerce platform and direct-to-consumer pathway, we’ll be reaching individuals in their homes.”
How’s that for a defining moment? As we continue observing the growth of this brand, keep reading ANUK for the latest updates.
