BAKERSFIELD, CA - First impressions are not just lasting, in the store they are often all you have, making the display your visual elevator pitch to shoppers. This key ingredient to the recipe of your produce department could take seconds or hours to build, and Atlas Produce is helping retailers make it the former with its new 48-count display.
“Our newest display comes with our most popular customer offering: Pre-packed capabilities where we will build and pack the fruit inside the display for delivery,” Robert Dobrzanski, Founder, explains. “This new offering is now available year-round, and those who have already purchased it have explored and loved its versatility and capabilities to grow the category and sales.”
When I ask Robert how this is accomplished, he explains that Atlas’ design added an area for a secondary display, expanding the showcase possibilities. In fact, customers have already sent back photos of double and triple displays, adding options, and seeing increased sales as an immediate reward for their creativity.
“Finally, we completed the look with a produce tray on top as we have with all our displays. This gives retailers a great opportunity to either showcase more Fresh Energy™ products by Atlas, or to cross-merchandise either with similar products dates can substitute, like bananas, or pair well with,” Robert shares.
Like all Atlas Produce’s offerings, the display and their materials are 100 percent U.S.-born and built, promising timely delivery without concern for import-related delays.
Here’s to a punctual, practiced, and positive first impression that leads to a lasting ring at the register.
