GOODLETTSVILLE, TN - Dollar General Corporation announced Austin Leonard has joined the Company as vice president and general manager of DG Media Network (DGMN). Austin will oversee all aspects of the department, including go-to-market strategy, media operations, insights, media sales, and performance measurement.
“As Dollar General Media Network continues to evolve, we are excited to welcome Austin to the team to champion our next chapter of growth. With 80% of our stores serving markets of 20,000 people or less, DGMN offers a unique opportunity to engage with hard-to-reach customers who are overlooked through traditional digital marketing tactics. Austin’s deep retail media, marketing, and tech background combined with a track record of developing effective partnerships will further facilitate meaningful connections between our partners and customers,” said Tony Rogers, senior vice president and chief marketing officer at Dollar General.
With more than 20 years of experience in advertising and media, Austin joins the organization as a tenured leader with expertise in driving strategy and innovation while delivering results through strong partnerships and empowered teams.
Prior to Dollar General, Austin served as senior vice president, retail media at Publicis/Epsilon. He also previously held leadership roles at Walmart, Sam’s Club, Rakuten, and eBay.
Austin earned his Bachelor of Science in business administration from the University of Florida and his Master of Business Administration in marketing from Georgia State University
