Avocado Popularity Up for the Super Bowl
- by Andrew McDaniel
UNITED STATES – It has been a long time coming, but avocados are stealing the show at Sunday’s Super Bowl XLIX.
As we’ve previously reported, Avocados From Mexico is airing a 30-second TV spot during the big game. This will be the first time a produce company has aired an advertisement during football’s biggest night.
“Avocados From Mexico is proud to be the first produce supplier to have an advertisement featured during the most popular event of the year,” shared Alvaro Luque, President of Avocados From Mexico. “We are excited to be advertising during the ‘Big Game’, but more importantly, we’re committed to giving consumers a nutritious way to enjoy game-time, and anytime snacking. This ad continues the trend toward good for you choices advertised in a big way, and we’re thrilled to be a part of that important shift.”
With this type of exposure and a marketing budget that can afford 30-seconds of airtime for $4.5 million, it is clear that avocado sales are steadily rising. In January 2014 alone, 70 million pounds of avocados were consumed in the U.S., while 421 million pounds were sold through foodservice establishments throughout the course of the year.
The Hass Avocado Board is expecting nearly 120 million pounds, or 240 million fresh avocados, to be consumed during the week of the Big Game. If this prediction holds true, it will be a record 21% more than 2014. For a bit of perspective, that amount of avocados would fill a football stadium end zone to end zone, 46 feet up.
This type of popularity for avocados hasn’t come overnight. Jan DeLyser, VP of Marketing for the California Avocado Commission, tells me, “The connection between avocados and the big game has been established over time. We can see marketing support for consumption of avocados at big game events going back to the early 80s.”
According to DeLyser, the Super Bowl, Cinco de Mayo and the 4th of July are now the biggest three days of the year for avocado consumption. With the market expected to grow 8.1% through 2019, these impressive gains aren't forecasted to let up any time soon.
Stay tuned to AndNowUKnow for the latest information as the post-game avocado numbers come in.