Awe Sum Organics Announces its Argentinian Pear Season is Underway

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Tue. February 9th, 2021 - by Peggy Packer

SANTA CRUZ, CA - It may be time to make some room in the produce department as Awe Sum Organics, in partnership with PAI Argentina, announced that it is rolling out its delicious organic pears from the Southern hemisphere.

David Posner, Founder and Chief Executive Officer, Awe Sum Organics“Our organic pears are grown in the Rio Negro Valley, which is well known for producing some of the finest and best tasting pears in the world,” said CEO and Founder David Posner. “The region naturally has a unique and perfect climate and soil for pear production.”

PAI has been growing organic pears in the southern hemisphere for over two decades, according to a press release, and supplies Awe Sum Organics with all of its organically grown pears.

“Long-term supply chain partnerships are at the core of Awe Sum Organics’ culture, and our relationship with PAI goes back over 15 years,” Posner added. “While adapting to the ever-growing and changing market for organic produce, we continue to remain 100 percent focused and true to our mission statement, which is why we are proud to offer organic, biodynamic, Fair Trade certified pears from PAI Argentina. Most of PAI’s organic pear production is Fair Trade certified, which means a portion of the purchase price for all of PAI’s Awe Sum Organic Fair Trade labeled organic pears goes back to the communities in the Rio Negro Valley of Argentina where our pears are grown and packed."

Awe Sum Organics has announced that it is rolling out organic pears from the Southern hemisphere in partnership with PAI Argentina

Posner continued, stating that, “These funds are sent directly to a social responsibility program established for PAI’s workers and their communities. Fair Trade USA certification guarantees fair wages and safe working conditions. Some of the community projects that have been funded by the social responsibility program are books and school supplies for local schools, funds for emergency medical facilities that serve the community, funds for community services such as water and heating, food and diapers for single mothers, and much more.”

PAI Argentina’s Fair Trade certified pears are monitored and certified by the Argencert based on compliance with organic standards for growing the fruit, and a significant percentage of its fruit is grown using biodynamic methods.

“Fair trade certification creates a platform for social change and community building that allows us to support everyone in the supply chain, and hopefully raises the bar in terms of how we look at labor standards worldwide,” said Vice President and General Manager Matt Landi.

Awe Sum is bringing many different varieties to retail, with its Bartlett variety running from early March through mid-April, alongside the Red Bartlett in mid-March through mid-April. Awe Sum’s Abate Fetel is expected to be available by the end of March, until mid-May, with D’Anjous arriving at the beginning of April until the end of June. The Autumn Bartlett will offer a nice transition from the regular Bartlett, arriving in mid-April and also running through the end of June. The brand’s popular organic Forelle pears will arrive in early April and run through May, and its Bosc variety will run beginning mid-April and ending in the beginning of June.

Awe Sum Organics will be offering several different varieties of its pears at retail including Bartlett, Bosc, D'Anjou, and its popular Forelle pears amongst others

“We are bringing in adequate volumes of each variety to supply the customer programs we have built with some additional volumes for our spot market customers,” explained Posner. “The growing conditions climatically have been excellent this season with near-perfect temperatures for our pears. Hail is common in the region and this season we were lucky, as there was less hail than usual.”.

Don’t miss out on these delicious organic varieties this season! And stay dialed in with AndNowUKnow to stay up to date on the fresh produce industry.

Awe Sum Organics PAI Argentina