Baja Son Growers Relays Summer Harvest Update
- by Kayla Webb
SALINAS, CA - With more consumers donning their at-home chef toques, suppliers like Baja Son Growers are helping retailers meet the demand for a diversity of fresh produce products. Ahead of the month of June, Baja Son is encouraging retailers to take advantage of a couple of asparagus and green onion category opportunities while supplies are picking up.
“With increased acreage out of Central Mexico, we will be able to handle more ad opportunities than we have in previous seasons,” said Robert Leonard, Director or Sales.
In addition to increasing its acreage, continual investments in new equipment and technology are helping Baja Son grow its standing in both the asparagus and onion categories.
Asparagus harvest began on May 1, with the Salinas-based grower-shipper anticipating volume yields as high as 2 million boxes of fresh asparagus each year—in part thanks to new plantings in Baja and Caborca. In the green onion category, Baja Son grows and packs 2 million conventional cases and 250,000 organic cases each year, according to a press release.
“We are expanding our production volume in both green onions and asparagus. We plan on increasing our green onion volume by 5-8 percent per year for the next five years," Leonard added. "Additionally, we plan on expanding our asparagus volume by 10-15 percent annually for the next five years."
Alongside category growth, Baja Son Growers kicked off 2020 with a bang by introducing a new website to better tell its brand story to key customers. The new website features product details, farming information, and education for both its customers and the end-consumer.
For more ways suppliers are helping retailers add value to the produce aisle, keep reading AndNowUKnow.