BAKERSFIELD, CA - Preparation for Easter celebrations has shoppers bouncing through the produce department in search of all things fresh. With sweet potatoes ranking high on their shopping lists, Susan Noritake, Vice President of Sales and Marketing for Bako Sweet®, recently shared some exclusive insights, signaling exciting merchandising opportunities ahead.
"What we're most excited about right now are our Single Sweets. We have three different colors that resemble Easter eggs, and we have an Easter display bin that is going to be beautiful at retail and really help shoppers find our products," Susan shared with ANUK. "This will be the first time really showcasing them for Easter, and we're really excited. We think shoppers are going to love them, and we can't wait to see what they do with them on their Easter tables."
Not only are Bako Sweet's Easter display bins perfect for drawing consumers' attention to Single Sweets, but they are also great for the supplier's bagged products and 4 ct trays.
"Those 4 ct trays have been the most popular item," Susan explains. "We're going to have those available for our retailers and we hope they're going to make a big splash this Easter."
Learn more in our exclusive video above, and reach out to the Bako Sweet team today to get your Easter merchandising plans underway!
Companies in this Story
Country Sweet Produce
Country Sweet Produce and the Bako Sweet® brand represent the best of what a California fresh produce operation has to…
