Bashas' Deploys NCR Emerald Platform
- by Melissa De Leon
CHANDLER, AZ - Bashas’ Family of Stores is looking to the future of retail, employing NCR Corporation’s next-generation, cloud-enabled point-of-sale (POS) platform. Bashas’ signed the agreement with NCR just this last August, hoping to simplify its store operations and drive efficiencies through NCR Emerald’s complete solution of software, hardware, and services.
“After many years using NCR technology in our stores, we evaluated other vendors and chose to keep NCR in the family,” said Edward N. Basha III, Chief Executive Officer and grandson of Eddie Basha, Sr., who founded the business in 1932.
According to a press release, Bashas’ needed a strategic partner to help it compete on price while maintaining the special experiences that make it unique. Enter NCR Emerald, an end-to-end solution to help grocery stores run more simply, including point-of-sale, loyalty and promotions, merchandising, integrated payments, and self-service.
“NCR has upped its game with this all-in-one solution, ready out-of-the-box and easy to connect our store operations,” said Jim Buhr, Bashas’ Chief Information Officer. “NCR Emerald has the right product architecture to help grocery retailers like us grow and compete. Equally important, the NCR team has demonstrated true partnership and commitment to us as a valued client.”
With its cloud-enabled, API-first infrastructure, NCR Emerald integrates with other applications in the retailer ecosystem and promotes consistency of capabilities across physical stores and digital channels. NCR noted that its Emerald’s subscription pricing model lowers upfront investment, so retailers can redirect resources to enhance the customer experience.
“Like Bashas’, NCR has deep experience from decades of innovation. We’re inspired by the best of those traditions to power today’s advanced technology and propel retailers into the digital-first future,” said David Wilkinson, Senior Vice President and General Manager of NCR Retail. “We’re proud to help the Bashas’ Family of Stores compete, grow and continue to make a positive difference for their customers and community.”
As big-box retail continues to encroach upon smaller grocers, what kind of competition will they create? AndNowUKnow will report the latest.