Bee Sweet Citrus Helps Families Transition to New School Year
- by Lilian Diep
FOWLER, CA - The back-to-school season is a busy one here in the fresh produce industry, and though 2020 is a year different than any other, this idea still rings true. While families transition to in-person or socially distant classroom settings, the Bee Sweet Citrus team remains committed to providing fresh citrus to families across the nation with its latest promotion.
“Right now, a lot of families are adjusting to work and school,” stated Sales Representative Joe Berberian. “The last thing parents need to worry about is the availability of immunity-boosting produce, which is why we are proud to be a year-round citrus supplier for our customers.”
Through the company’s off-shore program, Bee Sweet Citrus has maintained a steady supply of oranges, mandarins, and lemons for its consumers throughout the summer months, as noted in a press release.
In addition, the company is also sponsoring Produce for Kids’ annual Power Your Lunchbox program for the fifth consecutive year to help families prepare for the new school season.
“Regardless of what the classroom setting looks like, healthy fruits and vegetables play an integral role in a child’s diet,” stated Director of Communications Monique Bienvenue. “Through the Power Your Lunchbox program, families have access to more than 70 different kid-friendly recipes, as well as other resources to help families make the most out of the new school year.”
The Power Your Lunchbox program ends in September, and throughout the campaign, Bee Sweet Citrus will be sharing citrus-specific content via social media that’s tailored to the back-to-school season.
“In addition to being a tasty snack, citrus fruits have the nutritional components necessary to help strengthen a child’s immunity,” continued Bienvenue. “They can also act as a natural source of energy to help children stay focused and energized throughout the school day.”
Sounds to me like citrus is one category you can count on to drive sales during this challenging back-to-school season. For all the latest and greatest updates in fresh produce, keep clicking back to AndNowUKnow.